Parent (Previous) Guide Folders
Constructive Conflict Guide > Civic Knowledge and Skills That We Can Use to Help Ourselves and Our Society More Constructively Handle Intractable Conflict > Defending Democracy from the Bad-Faith Actors Who Seek to Undermine It > Opposing Information Warfare
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Colleague Activities
Can social media ‘targetcasting’ and democracy coexist?
Targetcasting companies make money the opposite way from broadcasters and narrowcasters. Instead of selling reach to a wide audience, they charge a premium to target a small but specifically defined group.