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Introduction:
How do parties
prepare for international trade negotiations? William Zartman of the Johns
Hopkins School for Advanced International Studies learned that people first develop a broad idea of how to solve the problem--which he called a "formula;" then they worked out the details. For more on formula, listen to Professor Zartman's segment on Negotiation Preparation and Conflict Analysis.
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This rough transcript provides a text alternative to audio. We apologize for occasional errors and unintelligible sections (which are marked with ???).
Negotiation and Formula
William Zartman
Jacob Blaustein Professor of International Organizations and Conflict Resolution
and Director of Conflict Management at the School of Advanced International
Studies, Johns Hopkins University
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Q: Can you explain to me the concept of formula?
A: Yeah. I started out in the negotiation business by being trained in
international relations. I was also trained in part and developed a specialty as
an area specialist. The first books that I did were on international relations
and area studies. I did a book on the international relations of Africa, which I
thought was interesting because it showed that the concepts of international
relations could be applied to a new developing area. Then somebody said in a
review that this was all unimportant because the relations of Africa that were important
were not among African nations, but between Africa and Europe. So I said,
"Ok. Well, I'll do a book on that." So I did a book on commercial
trade relations between Africa and Europe. In the process came the word
negotiations and the politics of trade negotiations, and so I looked at all the
theory of that time in the early 70s and mid-70s on the subject of negotiation.
I found it unreal, because it assumed parties started in fixed positions and by
concessions worked towards a particular outcome. I had found in reality that that's not
what they did. They first started by scouting the terrain and then coming to a
general notion of what they were going to agree on. A general notion in terms of
trade, a common sense of justice or a definition of the problem and of its
solution — and that's a formula. Once they had a formula, they could talk about
details. I think that holds pretty well and if that's what people do then — if
they don't do it to negotiate badly or like in trade negotiations — the formula
is already established and then they negotiate with it within that definition.
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