Question:
How do you control rumors?

Answer:
There's a whole process in terms of creating communication channels. Especially in the middle of a crisis, where there's a joint effort between all the parties to say, "this is the place you go to check out information." Or to share information. That's a whole strategy of rumor control.

Question:
What is the place that people go?

Answer:
It's usually a community center, where there's an official and a community person assigned there for credibility. Information comes there, is checked out, and shared back. There's also some intentional media information, where there's sharing of information to the media. If this is what's being shared you need to share the other part of it.