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Introduction:
Nancy Ferrell explains how she persuaded a business community to address a racial problem with Iranian students by convincing the white leaders that the conflict might impact their financial interests.
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This rough transcript provides a text alternative to audio. We apologize for occasional errors and unintelligible sections (which are marked with ???).
Persuasion through Self Interest
Nancy Ferrell
Former CRS Mediator, Dallas Office
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[Full Interview]
Answer: The situation in the small community where the Iranian students were coming into the community
college and they were really being discriminated against by the community, is an example. The
incident occurred because some high school students had been driving along and used a baseball
bat on an Iranian student as he was walking. That was the triggering incident that got our
attention and brought us into it. I went to the police department and it was a "boys will be boys
kind of thing. I went to the school board, and the principal, and it was, "Well, they're dating
some of the girls, and the boys were mad, and that's what happens in small towns. I wasn't
getting any empathy. They wouldn't generate any understanding from the Iranian students
perspective at all. I talked with the community college about their guardian responsibility to
these students. There really wasn't any strong support there because they saw their funding and
support coming from the community at large, which was an Anglo-white farming community. I
was just pretty much saying to myself, "This is going to have to take some legal action or the
students are going to have to do something in terms of protecting themselves from the legal
perspective. The community's not open and they're not going to listen to the interests of these
Iranian students. I started thinking about that small rural community and they would have 200
Iranian students come in there. It had become a place they would come for two years to get their
English up to a level where they could be admitted to the University of Tulsa, in the Petroleum
and Engineering school. So it was a pipeline for that community college. I thought about how
much money had to be coming into that community because of those students and what impact
would this have on the community if those two hundred students a year went away? The
network that got them there could certainly stop them and pretty quickly cut that off. And if they
kept treating them as badly as they were, and there was physical danger, they'd leave. So I
decided to go to the chamber of commerce and talk to them about, "What is the impact on this
community economically, about having these students, and what's gonna be the impact if the
student's are gone?" And so they got involved, and of course, that meant the business leadership
got involved and things began to change then. We began to see some empathy and some
understanding that we need to do something different. But, again, I appealed to their
self-interest. I think in most instances, that's where you have to start with people and try to figure
out what is in it for them. What's it gonna cost them if this continues, and if I point that out, then
they're more likely to listen. In another situation, there were some educational issues for migrant
workers. And I learned through just talking with some people, listening to people, that the grain
operator was really the power broker in the community. And I had never sat down and talked
with him directly, so I made an appointment, went in and spent a couple of hours just talking to
him about what we were doing and what our interests were, and what would happen in the
community in the long term if these kids don't ever get an education. It was almost just honoring
him by the appointment. He opened the doors, and things started moving then. So, that's part of
the dance. If you go in and you're not ready to move wherever the thing's going, then you're
gonna miss something good.
Question: Now he didn't feel threatened by you?
Answer: No. He didn't project that. He probably felt he was finally honored.
Question: And he wasn't being personally accused?
Answer: No. But everyone knew that as soon as he said to the school board, "Let's go for it," it would
happen. As a mediator, you could go in there and try to strong-arm, but we didn't have any
strong-arm to go with, except if this is not resolved, then the agencies who do enforce may come
in. But it was persuasion and working from a perspective of good will, and to appeal to people's
higher being. And 90% of the time, people will respond to that. And that's what this man did.
He made a call to the president of the school board and all of a sudden the school board president
was open to some ideas. And he hadn't been. I'm not sure that he had talked to that operator. He
just historically thought he knew what he wanted, and he wasn't going to violate that. That's the
nuance and that's the dance. Its following those trails and seeing where they go. Its finding
out who the power structures are and where the doors get opened, and then appealing to their
higher being. And most of them will respond to that. Anybody who's self-interest is greed or
power, is not going to respond. And that's when you have to know to hand it over to whoever the
law enforcement people are and let go of it. But most often, when you give people an
opportunity, they'll respond.
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